3 Top Tips for: Email Marketing Beginners

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3 Top Tips for: Email Marketing Beginners

These days, we all know how important it is for a business to establish an online presence. Whether you choose to develop your brand via social media platforms or on your website, one aspect you shouldn’t forget to include in your marketing strategy is email marketing. Why? Because unlike some other forms of communication you have with your customers, email marketing allows you to not only reach your customers on a personal level, but also offer another way for your audience and customers to keep up to date with your company and benefit from potential sales/discounts.

If you are completely new to email marketing or could just use a quick refresh, we’ve outlined our top 3 tips to help you get started with creating a successful email marketing campaign.

Create compelling content

This one might sound pretty obvious, but the key is to be able to create compelling content for the right people at the right time. How can you do this? You can start by asking yourself these sort of questions:

  • What type of content will my current customers be able to digest via email?
  • What sort of updates interests me from other companies?
  • Does this email come across as personal and I am showing the recipient respect?
  • Will the recipient benefit from the content in this email?
  • Is this content visually engaging?

Taking the time to ask yourself these sort of questions, as well as asking others, is what will help you to be able to create content which your customers will engage with. Also don’t forget to always include your website link and social media buttons to your email marketing campaigns, this will help your overall growth across all your channels.

Create mobile-friendly versions

53% of emails are opened on mobile devices – Campaign Monitor

39% of marketers have no strategy for mobile email – Econsultancy

These statistics highlight two important things, first that your emails should be mobile friendly and second you’re going to need to have a mobile strategy in place. Before you finalise any email marketing campaign, make sure you test it against all major mobile devices, you want to make sure your email can be opened on both desktop and mobile devices.

Keep building your list

If you’re offering accessible, worthwhile high-quality content to your audience and customers, then there is no reason for you to not ask people to sign up. How can you get someone’s email address? Some ideas include:

  • Have a subscription box on your website
  • Let people know on your blog about it and how to sign up
  • Use your social media platforms promote and help drive subscriptions

You might be wondering what information you should be requesting, the minimum is:

  • Email address
  • Name

 

If you are looking for some help with your campaigns, we also offer email marketing in Altrincham as one of our services here at Web Design Revolution. To get in touch with us, call 0161 962 1950 or email hello@webdesignrevolution.com.

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